On the afternoon of Dec. 4, led by teachers Mao Yuxin and Yu Rongfang, over 30 SME Chinese and international sophomores majoring in e-commerce visited NetEase Yanxuan company.
NetEase Yanxuan is a self-operated brand of Netease. It was officially launched in April 2016. Adhering to NetEase's consistent rigorous attitude, NetEase Yanxuan provides consumers with a high-quality experience of good prices, good products and good services.
GR department and supply chain department managers of NetEase Yanxuan introduced the development status and core business model of the company in detail, and explained the business philosophy of Yanxuan on quality e-commerce to students through specific cases.
Students learned that NetEase YanXuan is committed to building itself into a brand, implementing the concept of "good life, not so expensive", and gradually improving quality control standards.
We also visited the offline experience store of Yanxuan in NetEase, and intuitively felt the product quality of Yanxuan mode and the layout and display of offline stores.
Finally, we visited the working environment of NetEase company. Every corner of the company seems to have the figure of "Yanxuan" of NetEase, which not only brings convenience to the employees, but also amazes the broad coverage of the types of "Yanxuan" products.
In the cafe, a table attracts the attention of students. On it is a Lego model of the whole minecraft world. Next to it is a sign that reads, "don't touch boss Ding's LEGO!"
Today's NetEase is like an important Lego player in the Chinese Internet world. With excellent insight and strong endurance, it constantly combines and adjusts basic modules including wireless value-added services, games, and e-commerce to build new imagination space.
This visit gave the students a deeper understanding of Yanxuan's e-commerce model, and Laid a good foundation for their future e-commerce practices.