「探索网易」管工学院中外师生前往网易严选参观考察

发布者:系统管理员发布时间:2019-12-13浏览次数:566

124日下午,由管工学院老师毛郁欣和余荣芳带队,2018级电子商务专业30余名中外本科生前往网易严选参观考察。

On the afternoon of Dec. 4, led by teachers Mao Yuxin and Yu Rongfang, over 30 SME Chinese and international sophomores majoring in e-commerce visited NetEase Yanxuan company.

严选是网易旗下自营生活家居品牌,于20164月正式上线。秉承网易一贯的严谨态度,网易严选为消费者提供好价格、好商品和好服务的优质体验。

NetEase Yanxuan is a self-operated brand of Netease. It was officially launched in April 2016. Adhering to NetEase's consistent rigorous attitude, NetEase Yanxuan provides consumers with a high-quality experience of good prices, good products and good services.

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来到位于滨江的网易公司,网易严选GR部门和供应链部门的相关负责人首先为大家详细介绍了网易严选的发展现状和核心商业模式,并通过具体的案例向同学们阐述了严选在品质电商上的经营理念。

GR department and supply chain department managers of NetEase Yanxuan introduced the development status and core business model of the company in detail, and explained the business philosophy of Yanxuan on quality e-commerce to students through specific cases.

同学们了解到,网易严选致力于将自身打造成一个品牌,贯彻“好的生活,没那么贵”的理念,逐步拔高品控标准。老师另外介绍了几个平台的合作案例与营销创新模式,更加切实地让同学们感受到,网易“严选”的发展就在每个人的身边。

Students learned that NetEase YanXuan is committed to building itself into a brand, implementing the concept of "good life, not so expensive", and gradually improving quality control standards.

随后,大家又参观了网易严选的线下体验店,直观感受严选模式的商品品质和线下门店的布局和陈设。简约的装修风格与各类吸睛的货物霎时又让人动了“剁手”的念头,店内别出心裁的场景布置更是让同学们惬意非常。

We also visited the offline experience store of Yanxuan in NetEase, and intuitively felt the product quality of Yanxuan mode and the layout and display of offline stores.

最后,大家还参观了网易滨江园区的工作环境。细心的同学观察到,无论是在体育馆中还是咖啡厅内,公司的各个角落似乎都有着网易“严选”的身影,在为员工带来便利的同时,也让人惊叹“严选”商品的广阔覆盖面。

Finally, we visited the working environment of NetEase company. Every corner of the company seems to have the figure of "Yanxuan" of NetEase, which not only brings convenience to the employees, but also amazes the broad coverage of the types of "Yanxuan" products.

在网易咖啡厅中,一张方桌吸引了同学们的注意力,上面是一整个minecraft世界的乐高模型。旁边还立着一块牌子,上书“丁老板的乐高,勿动!”

In the cafe, a table attracts the attention of students. On it is a Lego model of the whole minecraft world. Next to it is a sign that reads, "don't touch boss Ding's LEGO!"

看到这个乐高模型,让人不禁联想到如今的网易,恰如中国互联网世界中一个低调却关键的乐高玩家,凭借优秀的洞察力和极强的耐力,不断组合调整包括无线增值服务、游戏、电商等基础模块,构建起新的想象空间。

Today's NetEase is like an important Lego player in the Chinese Internet world. With excellent insight and strong endurance, it constantly combines and adjusts basic modules including wireless value-added services, games, and e-commerce to build new imagination space.

本次参观活动让电商专业的同学对严选模式的电商有了更加深刻的认识和理解,为以后的电商实践奠定了良好的基础。

This visit gave the students  a deeper understanding of Yanxuan's e-commerce model, and Laid a good foundation for their future e-commerce practices.

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